Operations are one of the most critical areas of any business. No matter how ambitious the strategy, growth depends on the ability to execute, coordinate and make things work efficiently.
Through competitive analysis, we found a category dominated by corporate jargon, abstract promises and overcomplicated frameworks. Instead of following the same path, we built the brand around three principles that define OneMap’s way of working: Methodology, Commitment and No Bullshit.
The visual identity of the brand is composed of a set of graphic elements, such as diagrams, grids, and structures allowing the brand to convey and position itself with a more serious, technical, organized and professional image compared to its competitors.
