Life has two very easy-to-tell stages. In the first, everything is new, you’re overflowing with energy and you experience everything intensely. Then comes a moment when responsibilities kick in and everything seems to take twice the effort. For some sh*tty, inexplicable reason, you’re no longer supposed to behave like you did before.
Battega was created for the generation that refuses to accept that. A party production company built around a simple belief: no matter how old we get, we’re still kids.
That idea comes to life through Puff, Battega’s mascot. Part imaginary friend, part magical dragon, Puff embodies the innocence, mischief and rebellious spirit we all carry inside. The version of ourselves that refuses to take life too seriously.
The brand identity is built around that same tension: innocence and rebellion, sweetness and discomfort, play and excess. A visual system inspired by chewing gum — attractive, colourful and slightly annoying.
